I'm so grateful to Stephany of SKay Photography in trusting me with elevating her brand and creating imagery that will not only create ease in marketing her signature boudoir service, but also in positioning her as an expert in the boudoir photography industry.
When Stephany came to me for 1:1 consulting last year, we quickly realized how excited she was about this specific niche, especially after investing in a photography studio of her own, so I encouraged her to create an experience that she could work to become known for locally. We worked through all the details of this offer and refined the way it would be showcased on her website and on her social media.
Her years of experience in the photography industry creates an initial sense of trust for this intimate service and now she has quality, intentional imagery to use in content creation that will create connection with other women who have always thought about booking a service like this.
Before the session date -
I was busy working on creating an intentional shot list and organized timeline for the day of the brand session. We coordinated with multiple "stand-in" models to play the role of the clients in her staged sessions for me to capture, styled them with her client closet, and staged her studio. Many times I search for inspiration online beforehand and was shocked to see there are not many boudoir photographer brand sessions out there as any point of reference. Many online searches for this simply show models in boudoir poses which are quite hard to relate to and truly don't solve potential boudoir clients problems of deciding who to trust, so I was even more excited to do this session and make it feel less taboo to capture.
A peek into my brain for the brand photos -
The behind the scenes style of imagery I planned to capture for her will really help potential clients picture themselves in front of her lens while also familiarizing themselves with her style and fun, laid back, personality. The detail focused imagery will freshen up her client proposals and welcome guides while paining the picture of what to expect on the day of their boudoir session with Stephany. The headshots and various images throughout our session incorporate her brand colors (deep orange, mustard yellow, rusty red, dark sage green, and hues of light pink) along with tools of her trade, and each shot nods to her personality in a professional way.
Putting the brand imagery to use -
Once the photos from this brand photography session are in use Stephany will likely attract and convert female clients who have a quirky, edgey, and down-to-earth personality. She can now give them a glimpse into what they are investing in and explain in her messaging why she might be the best boudoir photographer for them as well as let them in on the typical vibe of her sessions. Having the visuals to go along with this messaging will be the key to increasing ideal inquiries and conversions!
In being multi-passionate, we also decided to highlight the other main topics that she photographs so that the visuals in all her marketing would feel fresh and consistent. During her brand photography session we focused first on capturing her signature Boudoir Photography Service, then her Maternity & Newborn Photography Service, & lastly, her Family Photography Service - all of which she brings her own sense of style and preferences to so we made sure stage and style the session to highlight that most authentically.
She also received over 100 short form video clips from our day together to compliment her content strategy, ultimately creating a new sense of ease and excitement in her marketing efforts! Overall, in this full brand photography session we've told the visual story of what Stephany does and I captured the imagery in a way that emphasizes her unique style which will attract more of the clientele she wants to work with.
If you're ready to dive into a Brand Photography Session with Rhannon Janke Co, I would love to hear more about your story and who you're hoping to attract through your marketing. We chat through all these things, and so much more on a free connection call.
Get instant access to my call calendar and Inquire today!
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